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Requesting a Briefing:
We are interested in learning about your cloud computing products and services, particularly in the areas of infrastructure as a service (IaaS) and related technologies. If you would like to schedule a briefing, please use this contact form to send us an email with company name, briefing topic, desired timeframe and any other information you believe would be helpful.
Tips for Improving Briefings:
Companies periodically ask how they can make the most of a briefing session with Neovise. We have provided some tips below to help with that. Just like us, we know you are busy. So we want to make your life easier, not harder. If you don’t have time to follow these tips, we understand. If these tips are in conflict with your standard briefing process, don’t sweat it. We’ll find a way to make the briefing productive.
Content – Content is king, regardless of the form in which it is delivered. When presenting the content, it helps to pay special attention to how your solution is different and why those differences are beneficial.
- Background: Some company background and history (when founded, philosophies, key points on founders, number of customers, revenue, profitability) is often helpful to better understand the context of your solution. However, unless that is a key part of the story, that information is usually best when covered relatively quickly.
- Technology: Of course we want to understand your technology: architecture / markitecture, features, scenarios in which it works best, how your approach is different and what that means to the customers and competition.
- Business: Neovise is interested in your approach to your business as much as your technology. It helps when you can narrow down and emphasize the most relevant aspects of your business model. This may include: your target customers and how you sell to them, your key partners and their roles, your most direct competition and how you differ, or anything unique with respect to capturing revenue, growing your customer base, etc.
Slide Decks – We like slide decks (not all analysts do). They provide a common reference point during the discussion. More importantly, they serve as a great reference weeks after the briefing when writing a report or preparing for a call with a journalist or one of your prospects. If you don’t have a slide deck or don’t want to use one, we will survive.
Sending Decks in Advance – If possible send your slide deck in advance. The day before the briefing is best, but even just a couple hours in advance “might” give us the time for an early review. If you can’t or don’t want to share it in advance that is OK.
Presentation / Discussion – We generally like a mix of presentation and two-way discussion. We understand many vendors have a somewhat packaged story they like to share. Great, we’d like to hear it. It is also helpful to have time for a bit of dialogue during and / or after the pitch.
Demos – We like demos. Don’t feel you need to provide a demo for every briefing. However, it is nice to see your solution in action at some point. When providing a demo, it is best when there is flexibility to look at “random” areas of the product rather than strictly staying within a demo script. It is common to have an initial briefing and set up a demo session later.
Customer References – You don’t need to provide referenceable customers as part of a briefing. However, if you have customers that are willing to speak with us for 30 to 45 minutes or so, we often end up publishing a brief report that includes the customer input. We look forward to speaking with you!
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