Overview
Neovise develops a variety of collateral for cloud and cloud-related products and services. We provide an independent perspective and apply our expertise, which comes from hundreds of briefings, interviews with cloud users and survey-based research. Your products and services are discussed within the context of current cloud trends, user/customer challenges and/or competitive offerings.
As more products and services enter the market, the cloud computing industry is becoming increasingly difficult for customers and prospective customers to track and understand. How do you educate and build awareness with your prospective customers? How do you ensure they have the detailed understanding and perspective about cloud computing they need to make sound purchase decisions? How do you build interest and capture leads?
To address these challenges, Neovise provides a variety of collateral development services including white papers, perspective reports, positioning reports, and case studies.
Let us lend you our expertise by providing you with:
- White Papers: An authoritative report that delivers in-depth information on specific problems or challenges faced by cloud users. White papers usually discuss related solutions as well, and may describe how specific vendor or service provider solutions address these challenges. The length is typically 6 to 8 pages or more.
- Perspective Reports: A concise analysis and report, more focused and shorter than a white paper. Perspective reports are usually related to a new industry development or a significant new product/service offering. Their length is 2 to 4 pages or more.
- Positioning Papers: Products and services are often lumped into high-level categories in an attempt to make it easier for prospective customers to understand them. However, each offering is unique. Neovise positioning papers take a more nuanced approach to discuss cloud products and services in the context of the industry, cloud technology segments and/or differences between competing solutions.
- Case Studies: An investigation and analysis of your customers’ experiences with your solution that discusses problems they were experiencing, how they chose your solution, how they’ve implemented your solution and how your solution has benefited them.
We can also develop materials in different formats that cater more precisely to your unique needs; for instance, e-books and web copy. Whatever type of collateral you need, our goal is to clearly, accurately and honestly inform readers about issues, challenges and solutions in the cloud computing industry.
Please contact us for more information about available services.
Recent blog posts
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